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MARC Tags |
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[Linear|ISBD|MARC
Tags]
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Control Number : |
00005599 |
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Accession Number : |
00009244 |
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Location : |
PERPUSTAKAAN UTAMA |
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Item Category : |
RUJUKAN |
| 020
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ISBN : |
020 |a1741032695 |
| 090
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Call Number : |
090 |a658.8 ROS |
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100 |
Main Entry (Personal Name)
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100 1 |aRossiter, John R |
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245 |
Title & Staement of
Responsibility : |
245 10 |aMarketing Communications: Theory and Applications |
| 260
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Publication & Distribution Area : |
260 |aAustralia|bPrentice Hall|c2005 |
| 300
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Physical Description Area : |
300 |axviii, 500ms|c26cm |
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650 |
Topical Headings (Topic)
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|a1.Communication in marketing650 0
|a2.Positioning (advertising)
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| 700
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Additional Entry
(Personal Name)
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700 1 |aBellman, Steven |
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