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[Linear|ISBD|MARC
Tags]
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CONTROL NUMBER: |
00009496 |
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CALL NUMBER: |
659.1 ARE |
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MAIN ENTRY (PERSONAL NAME): |
F, Arens, William |
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MAIN ENTRY (CORPORATE
NAME): |
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TITLE
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advertising
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PUBLISHES: |
McGraw Hill |
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ISBN/ISSN: |
0078028914 |
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PHYSICAL DESCRIPTION AREA: |
xiii, 498 p. col ill. 26 cm |
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EDITION AREA
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ADDITIONAL
ENTRY
(PERSONAL NAME): |
1. David H. Schaefer700 1 |
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ADDITIONAL
ENTRY
(PERSONAL NAME): |
2. Michael F. Weigold |
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